Monday, February 06, 2012

Ariel launches new technology so you have fun while getting the cleanest clothes ever!

This is a sponsored post for Ariel. Yes, the laundry detergent! I'm actually curious about the new technology they talked about in the press release they sent me because, now that I'm a homemaker, I pay attention to stuff like this.

First, Ariel was gushing about their new 3D Technology. Basically, it's cleaning and caring for your clothes in 3D! Instead of just removing surface dirt, the detergent really goes deep into the many layers of fabric for a really deep clean. Here's how they describe it:

Using 3D technology, Ariel revealed that clothing consists of not just one but multiple layers of fibers, and that dirt and stains penetrate deep into these layers, making them even tougher to remove from our clothes.  Ariel scientists used 3D tools and techniques to go beyond the surface of fabrics and deep inside the complex fiber network to understand deep-seated dirt and stains. Stains can go very deep into the fiber network and using a Scanning Electron Microscope (SEM), Ariel was able to magnify clothing fibers 2000 times to see how deep stains go. This tool revealed that stains are still present and deeply settled within the core of the fibers.  Stains also go deep inside fabrics very fast and with another 3D technique called Magnetic Resonance Imaging (MRI), Ariel was able to observe the unique characteristics of various stains as they penetrate into multiple layers.

With knowledge gained from 3D technology, Ariel developed the new Ariel Stainlift with breakthrough deep cleaning formula that effectively removes dirt and stains from deep within. It delivers this through a 3-step Deep Cleaning process.
Step 1: Ariel polishes the clothing fibers.
Step 2: Ariel reduced the negative charge of its cleaning agent particles to reduce repulsion and enable it to penetrate deeper. Generally, cleaning agent particles usually have a highly negative charge, which creates a natural repulsion between the agent and the fibers, which are also negatively charged.
Step 3: It extracts the dirt and stains from the deep fiber layers to give a 3D deep clean in, out and in-between. 

Well, that's a lot of work and research just to get our clothes clean! It's amazing how consumer brands find ways to make their products more exciting. And I think Proctor & Gamble stepped up the game with their latest marketing innovation.

Yep, P&G just jumped on the technology bandwagon by launching this really cool thing called Next Level Augmented Reality. What's that?! Well, imagine you're in a supermarket and you're in the detergent aisle confronted with all these laundry soaps that promise the same thing--clean your clothes. So how do you know which product is best for you? Well, you whip out your smart phone or tablet, scan the product, and--voila!--instant information at your fingertips!

Here's more from the press kit:
  • Next Level Augmented Reality is a Procter & Gamble Philippines Innovation which will change the way people access brand information to a whole new level. It uses a highly sensitive image recognition technology to bring a virtual experience to anyone with an Android Phone. Soon, this technology will also be made available to Apple OS.
  • In line with P&G’s mantra of Touching Lives, Improving Life, this application enables people to get information about the product when they need it, a highly engaging manner, to make informed choices on the products they buy, and get more value out of their purchase.
  • Imagine a world where people scan products with their personal devices and get instant product information, or engaging content. 

The best part about this instant info is it's not the usual stuff you can read on the label; it's a virtual experience! You get videos, animation, exclusive content and cool offers! As a mommy and homemaker, I'm curious to see how this works!

Plus, if you're just as curious as I am, P&G has a treat for you: The Ariel Scan, Watch & Win promo! Just do these 5 steps:
  1. Download the P&G Virtual Quest App via Android market. Get it here.
  2. Key in your personal info. 
  3. Scan any Ariel Stainlift 3D logo (these will be found on the packaging and ads).
  4. Upon scanning, a video will appear. You'll have to find a unique code which will prompt you to confirm the personal info you submitted earlier. That's an official entry!
  5. To submit more entries, you'll just have to look for more Ariel ads and products to scan.
Join this fascinating new promo and you just might win a Sharp washing machine! Good luck!

Ariel Stainlift with Deep Clean Technology is available in all leading supermarkets nationwide. SRP is P153.00 for 800g. Other sizes also available.

Promo ends February 10, 2012.

1 comment:

  1. May we invite you join our shirt design contest. Winning prize is $300. All you need is facebook and lots of friends from facebook to join.


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