Now, we had no idea that we were invited to the Magnum launch. Everyone was pretty hush-hush about it. I was thinking a new line of ice cream again, like the Gold Series, which I love! The Hazelnut Brownie is my fave--I almost always have a tub of it in the freezer. So when the waiters brought out the Magnum bars, I was surprised. Everyone was so excited and giddy (or was it sugar high haha) because everyone in the room seemed to have had this bar when they traveled abroad.
Event was pretty much packed with media. Print, TV and online! Magnum was also launching its ambassadors, you see, and celebrities are always attractions:
|The ambassadors are TV host and magazine editor Raymond Gurierrez, |
actress and singer Solenn Heussaff, celebrity stylist and fashion editor Liz Uy
and food blogger Erwan Heussaff. Not in photo is Tessa Valdes.
There are three flavors available (at your nearest convenience store, grocery, supermarket, gas station!) and for P50 a bar.
Vanilla ice cream dipped in Belgian choclate
Vanilla ice cream wrapped in Belgian chocolate and sprinkled with almond chips
Triple chocolate treat of chocolate ice cream with chocolate truffle swirls
embraced in Belgian chocolate
My favorite is the Almond. Yep, I've tried them all. A bar a day and then I tried them all again (so that's 6 days) just to check if I really liked what I liked. And, yep, it's the nuttiness of the almonds that I love!
Speaking of nuts, are you on Twitter? Twitter was just going nuts about Magnum. One of my friends was starting to get annoyed: "Bakit puros Magnum ang nakikita ko sa Twitter feed ko? Ano ba yang Magnum na yan?!" Well, that's viral marketing for you! She ended up buying all three flavors, too!
So have you tried the Selecta Magnum ice cream bar? What do you think?