Sunday, July 14, 2013

Signatures of love

Dear Johnson's Baby, after watching your new TVC, I want my babies to star in your commercials!

I really adore Johnson's Baby's new commercial called Signatures of Love (click here to view it!). I keep clicking on the replay button because it's that cute. Especially when I see the baby's eyes light up during his bath and tickle time of the toddler! I see my own children and how wonderful it is to have kids. Who'd have thunk it? The girl who never wanted to have kids going all gooey over a cute video.

That's because whenever I see babies and kids laughing with their parents, playing with their mom or dad, jumping into their arms, sharing a knowing look or smile, I know I am witness to a deep and endless love. Even more wonderfully, I have that same love because I have my own kiddies!

I've always believed that love is a verb. You can't possibly love someone without doing something about it. You can't love someone if no action preceded that commitment. I confess that I fell in love with my babies a few weeks after I gave birth to them. Of course I loved them even while they were in my tummy but I think I loved the idea of them. Love demands action and the action involved holding them in my arms for hours at a time, suffering through the sleepless nights, comforting them through their screaming fits, bearing the initial excruciating pain of breastfeeding—all these made my love real.

Johnson's Baby wants to highlight the actions that prove our love for our kids. That's why they launched the Signatures of Love campaign. What's your Signature of Love? Is it starting the day with baby bath time? Is it the bedtime rituals that make you rush home from work? Is it preparing your kids' baon together?

(Cute video after the jump!)


For Vito and me, it's our Monster Mama game. I pretend I'm a monster and my favorite thing to eat is baby kili-kili. So I'll hunt Vito around the house—very easy to do since he's shrieking haha—and when I catch him, I'll tickle his armpits and he'll laugh and laugh and say, "Again! Again!" For Iñigo and me, it's Tickle Time, which you'll see in this super cute video Vince made:


Another Signature of Love I share with my kids is breastfeeding. I still breastfeed 14-month-old Iñigo but I don't nurse Vito anymore, but I know that when I breastfeed/breastfed them, my kids love nothing more in the world than the comfort and nourishment I provide for them.

Make your own Signatures of Love video and submit it to Johnson's Baby's Facebook page. For example, you can take videos of your baby's bath time (with Johnson's Baby Top-to-Toe wash!) or how you take care of him after an afternoon of play (by giving him cold juice and dusting him with Johnson's Baby Powder!). Just share with other moms and dads how your Signatures of Love make your parent-child bond even deeper, stronger and happier. I definitely want to see your Signatures of Love!

8 comments:

  1. Sobrang nakakagigil si Iñigo! And ang pretty mo, Ms. Frances! :D

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    1. Salamat, salamat! Pretty talaga ang batok ko. Hahaha!

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  2. very heart-warming and aliw lang talaga!! Winner!!!

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    1. Ang cute niya, no? Ang laki ng bibig pag tumawa =)

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  3. Hahaha! Naririnig ko ang giggles ni Iñigo ♥
    Me naman I love giving my daughter lola kisses. Yung may kasamang singhap ng nose. ;)

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    1. Hahahaha, first baby mo kasi. Maingat ka pa. The next babies, wa ka na care sa germs! =)

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  4. Ay naku, now that she's almost 5, ewan ko kung anong dumapo sa utak, ayaw ng magpakiss sa lips. Gross daw yung wet lips ko. Kaarte. She'd rather have her kili-kili kissed than her lips. Ano kaya yun. Haha! Gusto ko na din ng baby boy. :/

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  5. My girls love to be kissed on their kili-kilis. Si Ate ayaw na sa lips, kasi nga daw wet lips ko haha! Pero nagpapahawak pa sa pwet hehe! Si bunso naman, walang arte kahit saan magpakiss, bigay todo haha!

    Your Inigo is so cute!!

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