Now, we had no idea that we were invited to the Magnum launch. Everyone was pretty hush-hush about it. I was thinking a new line of ice cream again, like the Gold Series, which I love! The Hazelnut Brownie is my fave--I almost always have a tub of it in the freezer. So when the waiters brought out the Magnum bars, I was surprised. Everyone was so excited and giddy (or was it sugar high haha) because everyone in the room seemed to have had this bar when they traveled abroad.
Event was pretty much packed with media. Print, TV and online! Magnum was also launching its ambassadors, you see, and celebrities are always attractions:
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| The ambassadors are TV host and magazine editor Raymond Gurierrez, actress and singer Solenn Heussaff, celebrity stylist and fashion editor Liz Uy and food blogger Erwan Heussaff. Not in photo is Tessa Valdes. |
There are three flavors available (at your nearest convenience store, grocery, supermarket, gas station!) and for P50 a bar.
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| Classic Vanilla ice cream dipped in Belgian choclate (Vince's favorite!) |
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| Almond Vanilla ice cream wrapped in Belgian chocolate and sprinkled with almond chips |
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| Truffle Triple chocolate treat of chocolate ice cream with chocolate truffle swirls embraced in Belgian chocolate |
My favorite is the Almond. Yep, I've tried them all. A bar a day and then I tried them all again (so that's 6 days) just to check if I really liked what I liked. And, yep, it's the nuttiness of the almonds that I love!
Speaking of nuts, are you on Twitter? Twitter was just going nuts about Magnum. One of my friends was starting to get annoyed: "Bakit puros Magnum ang nakikita ko sa Twitter feed ko? Ano ba yang Magnum na yan?!" Well, that's viral marketing for you! She ended up buying all three flavors, too!
So have you tried the Selecta Magnum ice cream bar? What do you think?
I haven't tried it yet--sold out in the 7-11s I went to! I got curious rin when pretty much everyone was posting about it on Twitter.
ReplyDelete~Dea
http://deaguwapa.com
Tried it! 60pesos at 7-11.
ReplyDeletethose magnum bars are SINFUL! i get them all the time here in singapore. i didn't know wala pa sya sa pilipinas. at least it's now there, enjoy!
ReplyDeleteI'm loving Almond too!! I find Truffle too sweet ^^ but it's 60PhP at 7-11. lol :)
ReplyDeletehey F, Magnum is already sold at Php60. Their introductory price is at Php55.
ReplyDeleteI've been a fan since I was 6 in Germany. Wow. 90s pa nun. Haha. Almond's my fave! :)
ReplyDeletehttp://wonderwomanrises.blogspot.com
This is so overrated. I don't get the hype.
ReplyDeleteThe suggested retail price is P50 daw. Wala na raw silang control sa patong ng mga resellers =)
ReplyDeleteMelvel, galing ng PR nila, no? ;P
ReplyDeleteWhen I travel and I'm in a public space and have ice cream craving, I go for Magnum! Sarap! Sosyal na Popsicle haha.
ReplyDeleteHaha, Frances so true! The social media explosion worked. But what happens a few months down the line...people will move on to the next "in" thing.
ReplyDeletei love Magnum! i havent tried classic yet - but i definitely am loving chocolate truffle and almond. i cant decide yet which one i love most. haha
ReplyDeleteyummy ice cream...these will be the death of me. i can't resist ice cream...
ReplyDeleteI finally tried one last Saturday. Bought the almond flavor at SM Hypermarket for 50 pesos. It was good! I was supposed to buy from 7-11 where they sell for 60 pesos but backed out because the wrappers were getting undone. I called the attention of the merchandiser about it and true enough, when he checked the other bars, the wrappers were already open at the ends. Anyway, I am happy with the almond flavor. I love texture in my ice cream, especially nuts! =)
ReplyDeleteI love the almond too! :)
ReplyDelete