Tuesday, August 20, 2019

Be a Denim Hero and declutter with a purpose!

Donate your denim! 

The Junior Chamber International – Ortigas Inc. (JCI Ortigas), in partnership with iconic fashion brand Mossimo, launched the Denim Heroes Project this August at the flagship store of Mossimo in Glorietta 4, Makati. The Denim Heroes Project media launch and press conference was attended by social media influencers, Grace Note band, and members of the press, who each donated a pair of jeans for the benefit of someone in need.

Inier Ponce says good-bye to his old jeans.

Denim Heroes Project is a "decluttering with a purpose" donation drive. It's a call to the public to donate their old jeans at any of the 42 participating Mossimo stores nationwide. Donors can avail on-the-spot 30% discount on all regular items on the day of his visit. The collected pre-loved jeans will be distributed to the chosen charity and beneficiaries of JCI Ortigas in partnership with JCI Local chapters in Luzon, Visayas and Mindanao.

Micah Austria enjoys the 30% discount she got when she donated her old jeans.

Through the Denim Heroes Project, JCI Ortigas, together with Mossimo, celebrates love and kindness by giving to people in need. Mixing active citizenship and fashion with purpose, the attendees of the event were first to step up as Denim Heroes, inspiring others to create ripples of positive change one pair of jeans at a time.

Clad in Mossimo OOTD that Kimpoy Feliciano got for 30% off!

Kimpoy Feliciano, a New Zealand-based Filipino social media sensation, shared his unexpected journey to online fame and connected it on how an ordinary person wearing jeans can become a hero in their own unique way. He also encouraged his online followers to support Denim Heroes and inspire others to donate for a cause. Marcelo Santos III, writer and influencer also shared his personal story and called on the audience to support this drive. Matt Nicolai, YouTube Vlogger, fully supported the event and shared his own personal story as well.

JCI Ortigas and Mossimo believe that it is in giving that one is able to receive more. Any person can step up as a hero. From the simple act of decluttering your closet, parting with a pair of pre-loved jeans for the benefit of another, Denim Heroes project aims to knock at the hearts of each one, to give back and these jeans will all find its way home to others who need it more.

1. Head to your nearest Mossimo branch to donate your old denim clothes.
2. Get a 30% discount instantly on your shopping at Mossimo!
3. The donation drive is until August 31, 2019.

*Photos from the Instagram handles of @inierponce@michsthemicha, @kimpoyfeliciano

*To be featured on Press Release Tuesdays, send it to frances@topazhorizon.com.


  1. Do the old jeans have to be from Mossimo? Or any brand? Thanks!

    1. Any brand! Any style! Jacket, shorts, baby clothes, basta denim =)

      Please tell your friends!


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