Tuesday, October 15, 2019

You're invited to the Hot Wheels 3rd Southeast Asia Championship!

Thank you so much to Hot Wheels for sending this wonderful gift box to my kids which they played with all afternoon! Check out Piero's unboxing in my Instagram Highlights: Unbox.


Thank you also for the other goodies! We'll definitely be at the 3rd Southeast Asia Championship at SM Mall of Asia on October 20! It's going to be so exciting. Thanks for the invitation, Hot Wheels!


Hot Wheels, a global powerhouse brand from Mattel, takes its 3rd Southeast Asia Championship in the Philippines.

The pilot run was hosted by Malaysia in 2017 then followed by Indonesia in 2018. This year, the championship comes to the Philippines! Representatives from 5 countries will compete to win the championship title on October 20, 2019 at SM Mall of Asia.

Action-filled activities will be happening before the competition and everyone in the family can participate!

1. Bring your own 1:64 customized die-cast cars to SM Mall of Asia. All entries will be judged by Brendon Vetuskey. Three lucky winners will receive a limited edition 2018 ’55 Chevy Bel-Air Gasser!

2. Moms and kids can showcase their thrilling play experience by submitting their photos while playing any Hot Wheels cars and playsets. Php 50,000 worth of prizes will be given away!

3. Who will be this year’s Hot Wheels Ultimate Collector? It’s time to showcase your entire collection. The top 3 collectors with the most number of die-cast cars and 20 runner ups will be selected to win P 50,000 worth of prizes!

4. Meet our Hot Wheels car designer from Los Angeles on October 19 at 3:00pm in SM Mall of Asia and get his signature on your favorite car collection!

5. Witness our first Hot Wheels Kids’ Fashion Fun Day. We’ve invited select kid personalities to showcase the latest Hot Wheels apparel, bags and shoes right for your kids!

There are lots of mind-blowing activities to choose upon purchase at any Toy Kingdom stores and toy section inside the SM Department Stores nationwide. Visit www.hotwheelsph.com for the complete mechanics.

Head over to SM Mall of Asia from October 14 to 20 as you experience a new whole way to play with Hot Wheels. The Philippines is the first in the entire Southeast Asia region to introduce Hot Wheels ID. It blends traditional Hot Wheels play with a digitally connected racing system that revs competition and experimentation. The more kids play with physical vehicles on the Smart Track®, the more they can level up in the app, tackle new challenges, and set amazing records! Hot Wheels ID will be available in stores by the second half of 2020.

Hot Wheels ignites and nurtures the challenger spirit that lives within every kid in order to reach their future potential. The challenger spirit doesn’t need to be taught, but it can be nurtured, channeled and celebrated. By igniting kids’ challenger spirit, Hot Wheels unleashes their creativity, expands their imagination and challenges them to look for new ways to approach obstacles and solve problems. And when they fall short, they don’t give up; they try again. And when they learn, they can take on anything through our thrilling Hot Wheels experience, there’s no limit to how far they go.

Hot Wheels are exclusively distributed by Richprime Global Inc. Despite fierce competition in the toy industry, 2 billion wheels are made each year, 16 die-cast cars produced every second, and over 9 thousand kilometers of orange track are made each year and sold in 150 countries. Hot Wheels toys are available at all leading toy stores nationwide. 

ABOUT RICHPRIME GLOBAL INC. Richprime Global Incorporated is the exclusive distributor and licensing agent of Mattel South East Asia carrying portfolio of iconic and global consumer brands, including Hotwheels®, Barbie®, Fisher-Price®, Thomas & Friends and Mega Bloks. Richprime Global Inc. believes that every child deserves a happy childhood. Visit www.richprime.net for more details.



*To be featured on Press Release Tuesdays, send it to frances@topazhorizon.com.

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