I wanted to be there the whole day but I'm a mommy so I can only be a few hours away from home. I figured that the most applicable to me right now is how to attract advertisers, what kinds of services can I offer clients, and how I can turn my blog into a brand. So I just attended the afternoon session.
Actually, I got a big surprise when Liam mentioned that my parenting blog, Topaz Mommy, is a good example of a well written, well done, well branded blog. I knew Topaz Mommy has great writing (of course!) but I didn't know it's already seen as a brand. I must be more aware of what I'm doing!
- The blogger's personality. Is she engaging? Does she make readers feel like they're her friends? Is her personality strong enough that she stands out in a sea of bloggers?
- The blogger's influence. When she recommends something, do people try it? Are her blog posts shared, her Tweets reTweeted?
- The blogger's authority within her niche blog market. Does she know what she's talking about? Is she an expert in her field?
- The blog's good reputation. Your blog may be popular but if it's too negative or controversial, brands won't want to work with you.
Now numbers. When is a blog big enough to make advertisers sit up and notice? Well, here's the thing: Because of the long tail statistical distribution, it doesn't really matter. Let's say Brand X has P10 million to spend on a campaign. Media buyers are in charge of distributing this budget over various media. So TV gets a chunk, so does a few print publications, and some big bloggers. Let's say P6M went to that. The rest of the money, which is still a hefty P4M will now go to a group of smaller bloggers and social media influencers.
That's where we come in. The more, the merrier because Brand X wants to be talked about. Sure, the money isn't as big as the one that goes to traditional media but considering that blogging is just a fun hobby for most of us and not a job, any income that comes in is amazing!
Now the good news is with blogging and Facebook, bloggers are getting a bigger and bigger chunk of that pie while traditional media's slice is getting smaller and smaller. So if you're asking me, "Should I blog?", I only have one answer: "Hell, yeah!"
Speaking of people thinking of me as a blogger, here are a couple of readers I met at Blogopolis:
|Roxi of Mr. Jacob's Mom. She's so sweet! She's like my top blog commenter. I should give her an award!|
|Chrissy of Changing Nappies in High Heels. I always run into Chrissy everywhere!|
And this is me with my date, Mr. Third World Nerd. We're having dessert and coffee at Shangri-la Makati while Blogopolis is on break. Vince wrote about what he learned from Blogopolis, too. Check it out!
Next year, if Nuffnang holds another Blogopolis, I'll stay the whole day. Why? Because we won the grand prize this year—an iPad Mini!!! But since mommy-to-babies duties and my breastfeeding boobs dictate my schedule, we couldn't stay and so we lost the prize! It's okay, it's okay. What I've gained from Nuffnang and Blogopolis is worth much more than an iPad Mini. Chos!