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| 2008 at my first ever bloggers conference at Singapore with Erica Paredes and Alodia Gosiengfiao. At this moment, I never even considered that my life would be changed by blogging forever. It changed my career trajectory, it saved me and my family when our magazine careers died, and it gave me so many friends (and haters!). Blogging has given me so much, and taken so much, but now I feel I can take it back again. |
Remember blogging before 2010? Before Facebook, which everyone with a blog and website now needs to promote, we bloggers relied on word-of-mouth and Google. I'd get maybe 300 views a day and I was happy. People who came upon my blog were usually people who were just like me—weird and too honest—and the kindred spirit made me feel not so alone in this world.
Facebook changed all that. Plus all the exposure I got as a mommy blogger back in 2012. I started racking up to 60,000 page views a month. While the audience was much bigger, they were also not my people and I got a lot of negativity in the comments. It was strange because I was getting a lot of love from brands, hence the blog became a business; but I was also getting a lot of hate from strangers. I kept blogging because the money made it possible for me to stay home with my kids—that was the most important thing. But my heart was heavy and my mind not so healthy. And though the income was welcome, I also realized I couldn't be as honest anymore because brands like chirpy, I'm-so-blessed, oh-so-positive mommies. They didn't like brutally honest mommies who struggled with despair, exhaustion, and the fact that marriage and motherhood can be so damn hard.
Looking back, I don't feel any anger or resentment towards the brands that helped me or the people who hated me. It's a business so you have to respect the arrangement. It's a public platform so you gotta deal with people who don't like you. That's all. I think I have a healthy attitude now because brands have shifted their attention to Instagram and bloggers like me don't matter anymore.
And what a relief hahaha
Yes! I feel relief! I don't have to check my stats anymore! I don't have to blog when I'm lazy and tired just to keep the audience engaged! I don't have to entertain. I can just live my life again and share what I want again and I can say bad words and bad feelings and basically be... authentic.
Yes, that much-abused word. I like to think I remained true throughout my blogging career. What changed would be if before I would say what I think and feel—and I can be mayabang or mega nega or depressed—I had refrained from doing that. Actually, I still did write a lot of blog posts that were far from happy-happy-joy-joy. Motherhood was really a bitch to me. I love being a mom but it's fucking hard and maybe because I didn't want to be a mom, I had a harder time with it. But I couldn't really say that, you know? It's not... advertiser-friendly.
So I just focused on the positive even though I was going through post-partum depression and my marriage was going through hell. Hindi ko naman tinago yun. Diba I still wrote about those years? But I wrote about them when I was out of them na, so that may positive spin pa rin. You know, "I went through shit but I came out of it victorious and here are 5 lessons I learned and this was brought to you by Brand A." Hehe still brutally honest but also kinda full of bullshit haha
Joking aside, I tried to be authentic and honest all the time. I hope you agree.
But I'm also past that, that feeling that I need to write for you. When I blog thinking about the sponsor and the reader, I fail me. I. Fail. Me. And when I'm unhappy, I can't make anyone else happy, right?
I am so grateful to my sponsors and to my readers but it started getting scary when readers got angry at me for killing off Topaz Mommy ("Yan na nga lang binabasa ko, kukunin mo pa!"), for not posting about my kids anymore ("Madamot ka!"), for not blogging when they wanted me to ("Mommy, wag kang tamad."). I went through a few years wondering if I should do what my readers want—sing and dance, offer my kids as entertainment, share the most intimate parts of my life as a pastime. And I decided, as I watched vloggers do stunts to rack up views, and bloggers renovate their houses to be Instagram worthy, and influencers get into debt just to have a social media moment, I decided I'm going to just be me. And if people think that me is boring, then so be it.
And as if to make me feel better about my decision, the strangest thing happened. I got into the PR business and learned—now that I'm on agency-side—that brands don't like blogs anymore anyway. They prefer Instagram and you have to have at least 10K followers to be even considered. I only have 8K followers. And then readers also prefer Facebook and Instagram now. They don't like clicking links or even visiting #linkinbio. There are no readers anymore. People don't like to read, and they don't like blogs that have loooooong posts like this. So I guess my blogging
as a business is dying haha
I say this with a truly relieved heart. Sure, I was sad. But I can claim my blog again. I can say shit and fuck again. I can even maybe not blog anymore. And that's okay. It's okay! My blog can be what it was like way back before 2010 when I just rambled about my dumb thoughts and silly observations of life and the universe, when I just shared my eBay finds, when I talked about movies I watched without trying to list down 5 lessons learned so I can be "inspirational" and it's such a relief!
I know you understand because only my Loyal Readers are around to read this anyway. You who have stuck around for years and years, through my many incarnations, and my many many confused, angry, depressed posts. That's why I feel like I was ready to write this post because I know you'll understand that I may have pulled back, I may have shown you peeks instead of the whole show, I may have done what I could to make brands and my readers happy, but ultimately you understand that I need my blog to be my own space. And you're the kind of reader who respects that.
That's why I love you and I'm so grateful for you all. You guys inspire me to still keep blogging! Even though I've wanted to quit so many times! So many other readers told me to do this, do that. But my Loyal Readers just stayed and read and encouraged and even criticized, but always I felt your open mind and welcoming hearts. Thank you.
I think I can blog again, the way I used to. And I hope that's okay with you, too.
*photo by Ashley Gosiengfiao
