Wednesday, November 07, 2012

Kinda on a blogging break!

It's been an amazing week! Absolutely glorious. I am so happy! I'm living a great life! Gifts, surprise party, flowers... I can go on and on. My friends and family are pulling out the stops making me feel loved!

And then there's you. Thank you for reading my blogs, thank you for loving and blessing my family, thank you for all the support and kindness. I've had a blast blogging these past 6 years. But this week, I'll be on a bit of a break.

Mwah! See you around here soon!

Monday, November 05, 2012

It's all about Twilight and money in OK!'s November issue

I have to confess this. Our November cover gives me the heebie jeebies. Those three kids look really scary. I'm not a fan of the Twilight movies (though I swooned when I read the first book) but it's the mega-franchise of the decade. It's a force of nature! It's... insane.

Our Twilight Saga special issue really does have fantastic stories. Even I was drawn in when I was editing it. I laughed at the "Epic!" and "Fail!" comments of my staff about the franchise. I loved the fashion transformation photo essay of Kristen. I was amazed at all the juicy gossip and secrets of the stars that I've totally forgotten about.

Check out this teaser trailer where the vampires teach the new vampire Bella how to act human.

Was this in the book? I don't really remember. But it just occurred to me now, while watching that trailer, that it's a strange scene. Bella was, prior to this transformation, a human being. She couldn't have had forgotten what it's like to be human so quickly. I understand that she's enjoying her new powers and abilities but if there's anyone who needed lessons in being human, it would be the other vampires in the room. They've been undead for such a long time. And I know they need reminding because, as the books and movies showed, real humans find them strange, unsettling, even frightening.

Okay, I'm overthinking it. Why am I doing that?!

If you're not a fan of these movies, grab the November issue for the money stories! We reveal superstar salaries and outrageous splurges. Plus, I love the best fashion and beauty products that you should invest in. Yep, they cost a lot but are worth every centavo! I always enjoy our money issue! For example, finding out that Rihanna spends a million dollars a year on her hair just made me go WTF because her hair's been awful for a good loooong while! Thank goodness she went back to her pixie crop!

Now, if you don't like Twilight and you don't like frivolous splurges, then I still think you'll like the November issue of OK! because our free magazine, OK! Glam, features the best budget finds for your makeup kit and closet. They may be inexpensive but they will make you look rich!!! All that and more in the fabulous November issue of OK! Grab a copy today!

P.S. Want a super sulit beauty box? Check out my BDJBox giveaway!

Sunday, November 04, 2012

How to determine your sponsored post rate

I've been doing a lot of research lately because I'm making a media kit for my mommy blog. Well, it might interest you to know that according to, this is how US bloggers charge for one sponsored post:

# of monthly page views + # of Twitter followers ÷ PageRank # x $0.01 ÷ 2 = sponsored rate

The article did say that the formula is just a guide. I actually charge more—I won't say how much unless you want to propose something haha—simply because I'm a writer by profession. I can guarantee clients that sponsored posts are well written, well edited and presented professionally—a service not a lot of other bloggers can offer.

The article said you can skip the last operation (the divide-by-2) if you're a specialized blogger. The more niche your blog is, the higher you can charge. I think mommy bloggers, tech bloggers and beauty bloggers belong to this group because these are the blogs that get people to buy. Lifestyle blogs, gossip blogs, news blogs, travel blogs, they might get lots of readers but no one reads blogs like those to shop. These blogs are for information so if you're a brand that has something to announce, you target the popular blogs but if you want to sell, you go after the niche blogs.

For example, Topaz Mommy is a specialized blog and I always receive feedback from brands that say they got a sale when I published a blog post about their products. Like this email from Ria who makes adorable felt letters:

So even if your blog is small, take heart! As long as it is targeting a specific audience, it has a chance to still earn you money. I was telling Jenny Ong of Chronicles of a Nursing Mom this and... I'll just copy-paste what I wrote her so I won't have to re-type what I said!

I think sponsored posts should be equal or greater than your ad rate. Why? Because you have to write it (effort!) and you have to endorse the product/service. It's your integrity on the line. For example, hmm, let's pick a brand I don't use... Okay, Louis Vuitton. LV can place an ad on my blog to target my readers. You see it, you click on it, but it's not connected to me personally. But if Louis Vuitton asks me to write about their brand, talk about it personally, recommend it, I won't be able to unless I actually own and love an LV bag!

Anyway, just thoughts I wanted to share with you to help you along. I know a lot of you want your blogs to grow and earn you money. There's a big blogging event coming up called Blogopolis. It features the top bloggers and social media experts of the country and they'll reveal how you can get a constant stream of ideas, how to capture an audience, how to market your blog, how to increase readership, how to get and deal with advertisers, and a whole lot more.

I'm sure it can help out a lot of bloggers struggling to earn from their online activities. I won't be there—a full day seminar just doesn't work for a mommy like me!—so just tell me what happened, okay?

I do know one big secret to successful blogging: Blog for yourself, not for the money. Blog about what makes you happy, whether it's DIY crafts, your dogs, your Star Wars collection. This will give your blog its own voice, its own personality—yours!—and make it unique. After all, there is no one quite like you in the entire world.

Once your blog feels like a real person is writing it, it will begin to attract its own special group of readers. Then your blog grows and then it starts attracting sponsors. It's the same with life really, make yourself a happy and interesting person and people will want to be your friend. So be yourself, be happy, have fun. The rest will follow.