Sunday, June 03, 2018

Electrolux lightens the loads of parents with washing machine donation

Electrolux asked me to share with you news about their donation program called Love You Loads. Of course I agreed! I wanted to share the good news with you because heavens knows we need good news in this time of increasing corruption, fear and hate, and open misogyny. I also wanted to share it because I'm an Electrolux mom. My vacuum cleaner, my range hood, my hot plate, and my beloved washing machine are all Electrolux so I highly recommend all their products and believe that if more of us buy their appliances then they'll have more money to help our fellow Filipinos!

Because of Electrolux, I love doing my now-favorite chore: the laundry!

So this is what happened: Electrolux Philippines, together with its supply chain partner CEVA Philippines, donated 200 washing machines to mothers, communities and organizations in the Philippines in their donation program called Love You Loads. The program aims to help lighten the loads of Filipinos through modern appliances.

As a working mama who has no household help whatsoever, I know that this is true. In fact, even though I wish I had a kasambahay, because my appliances help me clean and cook better, faster or more efficiently, I know I really don't NEED a kasambahay kasi kaya kong gawin lahat since my appliances are the best. Imagine if every household is equipped with helpful tools! All of us parents, especially those who spend so much time just cleaning the house, will suddenly have more time on our hands. Imagine what we can do with all that that extra time (pursuing a hobby, making extra money, spending more time with family, etc.)!

During the turnover ceremony held at the Electrolux office, Electrolux Philippines Country Marketing Manager Andrea Soto-Pionilla said, “May is the [month when] we recognize and share our appreciation for mothers and all the hard work that they do. Electrolux wants to express our support for moms and families all over the country.”

“Mothers have so many concerns to juggle – from work to taking care of their children and the house on top of that! Laundry should be the last thing they need to worry about. Having a washing machine in their household can make this chore faster and easier so that she can move to more important things and families can spend more time together,” she added.

Okay, mamas, we all agree with Ms. Soto-Pionilla. Now let's see where the donated washing machines went. Well, they are now with the GMA Kapuso Foundation and Gawad Kalinga’s beneficiaries and programs.

Gawad Kalinga Luzon Building Communities Head Jon Ramos said that the mothers in ther GK communities are so happy about the donation. “When we told them the news during one of our meetings, many of them said that to have a washing machine is really one of their dreams.”
I love that my washing machine is so efficient and saves me time and energy.

Mother-of-six Amy Gomez from the Gawad Kalinga community in Bagong Silang is a mom who's had a washing machine since 1993, and she shares her appliance with two other families in their neighborhood! “There are 8 of us in the family. That is 8 sets of clothes every day... Doing the laundry is hard so I can only pray moms in the area could have their own washing machine to make their lives easier and their families happier.”

It's not just moms who got an Electrolux washing machine. GMA Kapuso Foundation COO and EVP Rikki Escudero-Catibog said, “We have a lot of partner organizations, most of which handle indigent patients. The washing machines will go to halfway houses like Child Haus. There are a lot of children who can’t afford [cancer] treatment in Manila so they go to Child Haus for a place to stay while undergoing chemotherapy. If you are a parent with a sick child, how can you do the laundry while you are in Manila? The washing machines will come in very handy.”

My Electrolux washing machine is my favorite appliance!

And there are more people who benefited from these free Electrolux washing machines. The mothers and families who live in Kapuso Villages located in typhoon-devastated areas in the Visayas and Mindanao! Recovered drug addicts in Damascus House, which also offers livelihood projects for mothers and families; and the dormitories and barracks of the Civil Relations Service of Armed Forces of the Philippines. So many people that Electrolux has helped with Love You Loads!

Electrolux Philippines employees also helped by creating cards filled with encouraging messages. These cards were included with each washing machine.

Love You Loads brings to life the new aim of Electrolux, which is to shape living for the better and improve the everyday lives of Filipinos. It means a renewed focus on what their products and solutions can help people achieve, to create experiences that will elevate everyday life and to be a driving force in sustainable living.

For more information on Electrolux Philippines and Love You Loads Program, visit and follow @ElectroluxPhilippines on Facebook and Instagram or @ElectroluxPH on Twitter.

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