Friday, August 10, 2018

My 2019 media kit is ready! Plus, a bit on being depressed

I'm finally done making my blog's media kit for 2019! I usually make a media kit around August, then email them to agencies and brands at around September to October. I get polite, noncommittal replies throughout November. Nothing in December. But by January, I get proposals na.

So, bloggers, make a media kit now!

This media kit is actually two separate pages. I just put them side by side so it will be blurry. Para hindi niyo masyadong mabasa hehe. Send me an email if you want to get a clear copy (and collaborate!). Also, I should have new photos taken. I'm still using the ones that Louie Arcilla took in 2016. If you want to create a media kit, too, use Canva. There's a lot of beautiful templates available there. 

What do you think of my 2019 media kit? It's simpler than my 2017 one. Yes, I skipped a year. I didn't make one for 2018. Too exhausted from 2017 being a not-so-good year (physically, mentally, and as a mother). In fact, I remember praying, "Lord, I just want to rest this year. One whole year that I can sleep and just focus on my kids. I'm so tired." And to make sure I have less work, hindi talaga ako nag-send ng proposals last year. 

Yet God had other plans. He sent me Nido 3+, BabyLove diapers, National Book Store, Gold Seas Tuna Chunks, Fern-C, Kinder Joy, Downy, Olay, Manulife, and Mr Muscle. Most of these brands were interested to work with me not because I pitched to them but because friends recommended me to them. So thank God for friends! Imagine if I got my way and I didn't have any work at all this year. Di tunganga kami sa gutom, right. While I wasn't allowed to rest from co-providing for my family, what God did instead was heal me. I feel healthier this year. My anxiety also dissipated. I have a better attitude this year. 

So maybe yun lang pala talaga problema ko. I had a bad attitude last year because I had a hard time coping with being a mother to my school kids, being 40 and with no career prospects, no achievements, declining health, diminishing looks, aging, fattening, uglification of me and my life. Dear heavens, yes, when I'm depressed, I just really focus on the negative! 

But I'm better this year! I started exercising and eating better this summer. Did me a lot of good! But I stopped as soon as school started because I'm just so TIRED again. I sleep a lot instead. Doctors say if you have to choose between sleep and exercise, always choose sleep. Maybe if I get a kasambahay to do the chores, then I can use that time to exercise. But I can't afford a kasambahay now actually. Tuition is killing us huhu So I need to work more so I can afford a kasambahay!

And that's why I made a media kit! I'll be pitching to my favorite brands soon. Just figuring out what I can do for them. I always want to work WITH brands, not FOR them. While I always collaborate with brands I already use (because dapat may integrity tayo, mamas), not all the brands I use want to work with me. The reasons I hear are I'm not big enough as an influencer and/or not young or sexy enough hehehe. Ganyan talaga. So I need to either start lying about my age or start exercising and start posting bikini shots on Instagram! No joke. Even mommies in bikinis posing on the beach or by the pool will attract tons of followers. So if ever I start posting bikini shots, alam na (#forthegram).

One thing that always convinces brands is my fantastic writing skills. Naks! "Fantastic" is an adjective that only I came up with to describe my writing skills haha. Modesty aside, I do write better than most influencers out there and brands grudgingly agree. They want to at least get one blogger who can be coherent about their product. Hindi yung "This is so yummy! #blessed #sponsored" lang. So if you're not sexy, pretty or young, you can still get brands to work with you by being TALENTED.

Now, go, dear mama blogger. Make a media kit for 2019. List down the brands you want to work with. Find out who their digital manager is (use Linkedin). Think of ways you can work together (you will cook a recipe for Gold Seas Tuna every month, you will share your crafting projects on IG and say everything came from National Book Store, etc). Send a proposal. Make sure that your proposal is short, clear and grammatically correct. Then pray and wait.

Good luck!    


  1. This blogpost is do sweet, Frances! You really shared how you get exposure from brands. I’m not a blogger (at least, not anymore), but I find this very helpful to others who don’t know their way around getting “noticed” by brands. Thank you! Iba ka talaga!

    1. Thank you, Talia =) I have many more tips! I share them during my "blogging as a business" workshops, but I haven't had the energy to do one this year. Maybe I should do one again soon!

      P.S. I hope you blog again!

  2. Awesome article, as always, my fantastic friend. I wish you and this blog more success. To us mama bloggers, cheers! ❤️

    1. Thank you so much for referring me to BabyLove, Bebeng! Pinambayad ko ng tuition yun. Thanks for allowing God to use you to bless me! God bless you, too!

  3. You really are a fantastic writer! Your posts are so genuine and informative. I enjoy reading Topaz Horizon!

  4. You are not in any shape or form ugly or fat. Stress makes us feel that way but I am happy you have a better disposition.

  5. You are my mommy blogger inspiration Ms. Frances. Shared this on my FB page.

  6. I agree, you do write better. So, please, with or without collab with brands, continue writing about your mommy journey. :) I just saw a picture quote from Spirit Science on Facebook, which goes, "The greatness of a man is not how much wealth he acquires, but in his integrity and his ability to affect those around him positively."


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