Friday, October 05, 2018

9 helpful real estate tips to learn from Netflix's Stay Here

Do you have a condo unit, a townhouse or a house that's sitting empty and you'd like to rent it out to vacationers? Then you MUST watch Stay Here on Netflix!!!

Stay Here is a show hosted by real estate expert Peter Lorimer and interior designer Genevieve Gorder. Together, they traveled across the United States, picking properties from dilapidated historical homes to a house boat to transform and market as a short-term rental, a.k.a. an Airbnb gem.



My husband and I have watched all the episodes. We like home design shows a lot. Our recent favorite is The World's Most Extraordinary Homes and it's also on Netflix and it's also a must-watch! We like home makeover shows, too. I mean, nothing is better than watching decorating experts transform a terrible piece of property to an astounding house! We learn a lot of design advice and we picked up a few tips and tricks in all the years we watched shows like decorating-budget-is-from-selling-old-stuff Clean House to the insane sky's-the-limit-budget of Million Dollar Decorators.

What makes Stay Here the kind of makeover show that made me take out pen and paper is it's also a business plan for people who want to make money on Airbnb. Airbnb is the most popular and the biggest accommodation-sharing service in the world. Whether you have an extra room or an extra house, you can rent it out to travelers. Airbnb makes this possible for millions of property owners and tourists out for a unique experience. It's also made tons of money. So if you want a piece of that pie, here's where Stay Here comes in.

In every episode of Stay Here, Peter and Genevieve check out a property, assess its income-generating potential, renovate it to a wow-inducing piece, and help the owner market it online. The renovated properties make so much money after, it's crazy! So let me share with you my Top 10 helpful real estate tips I learned from Stay Here:

1. Research the competition. How much are the hotels and rentals in your area? What do they look like? What can you offer that they don't? This information can help you decide on how to decorate your place, how much to charge, and how to market it.

All Malibu beachfront properties have this view but only The Beach House on Malibu Road has this deck to soak it up! 

2. You have to be better than the hotel in the area. Guests know they're staying at a home so they usually won't expect a hotel-like experience. But when you give them 5-star accommodation and service, that will make them leave you a glowing review, refer you to friends, and they will return. Peter always says, "Referrals are the lifeblood of short-term rentals!" So if people like you, they'll recommend you forever, which means free marketing for you.

Why choose a bland hotel room when you can sleep in this blissful blue bedroom in the Palm Springs Time Machine?

3. Target families. Most everyone who chooses Airbnb do so because they're a big group. Hotels infamously limit occupancy to 2 people per room, or 2 adults with 2 kids aged under 12. So people like me who have 3 kids, or families who like traveling with the grandparents, or those who bring along their pets are dismayed at hotel restrictions. So here's where you—dear property owner—come in. Target families! They are willing to pay more especially since hotels don't offer them space and a home-y feel. Look at your amenities with a mother's eye. Make it child-safe and child-friendly. Make them feel it's a true home away from home. Peter said, "Ninety percent of vacations are booked by moms." Moms are who you need to impress!

The loft in the second bedroom of DC Firehouse 4 can accommodate 2 kids while the wall of curtains can hide baby stuff like strollers and car seats.

4. Highlight the uniqueness of your property. Always tell the visitor the history of your rental and your neighborhood. All properties are the same anyway in that they offer the traveler a roof over their head and a pillow under it. Spotlight what makes your property unique. Tell its story because stories add to its appeal. Add these stories and photos in your listing. 

The Palm Springs Time Machine offers a sexy bar, psychedelic rooms, a fabulous pool—all in their original 1969 glory.

5. Make the entry impressive. If your property is a home, make the gate and/or the front door stand out so that guests—especially those arriving in the middle of the night—won't miss it. Genevieve always emphasizes the importance of the entry way. It has to cheer up the weary traveler and make them excited for their stay. Even if your property is a condo, you can still make your guests feel you care for them by making your entry hallway warm and welcoming. Make it bright. Make it intuitive—meaning your guests will immediately know where to drop off their luggage, take off their shoes, etc.   

Expect this cheerful living area to greet you when you book  a stay at the Yellow Block Bed & Breakfast.

6. Stock up on essentials. Do as hotels do and offer coffee, water, snacks, grooming products, towels. Peter suggests putting together a welcome basket of treats you can find in your neighborhood for local travelers. For foreign tourists, fill that basket with native goodies like dried mangoes, piaya, polvoron, and the like. Spend 10% of what you charge for the night on the welcome basket.

The Yellow Block B&B has cereal, the local favorite rainbow bagels, and its own Yellow Block bagel for guests to enjoy.

7. Include a tourist guide. Places to go, transportation tips, shopping malls, unique shops, bars, banks with ATMs, landmarks. Guide them to a great local experience.

Families seated at that generous table can plan their itinerary using the Yellow Block B&B Wall of Attractions.

8. Don't take pictures of your rental with your phone. The biggest mistake of all! Please use a real camera. Better yet, hire a professional photographer. You've got to have great pictures if you want to sell your property. Take pictures of the neighborhood, too. 

You can't miss DC Firehouse 4—on the stretch of colorful homes, it's the one with a firetruck!

9. Make your rental social media friendly. If it's Instragammable, you get free marketing when your guests take selfies and photos. Genevieve says it's not enough to make your place look nice, it has to have a feature that will make your guests take out their phone and snap a selfie. She calls it "a social media moment." That's a fabulous wall to pose against, a crazy pink bedroom, a historical piece. Peter says, "Create a hashtag!" In the time of Instagram, but of course!

At the Palm Springs Time Machine, a #selfie in this fantastic pink bathroom featuring a crazy sunken bathtub is a must! 

You have to watch the show, mamas! If you're thinking of a business that allows you stay at home, then Stay Here will help you make your dreams a reality with concrete business advice. Truly a must-watch show in the time of businesses at home, room-sharing, and social media!

Stay Here is exclusively showing on Netflix. All photos here were grabbed from the websites or Airbnb listings of Yellow Block B&B in Brooklyn, Palm Springs Time Machine in Palm Springs, The Beach House on Malibu Road in Malibu, and DC Firehouse 4 in Washington DC.


Check back on Monday for a new post! Have a great weekend!


2 comments:

  1. Hi Frances,
    I believe the title of the series is Stay Here. At least in the US, it's Stay Here. I love that show also. I am just wondering if you made a mistake or that's how it was titled in the Philippines.
    Loraine

    ReplyDelete
    Replies
    1. Oh! Haha I didn't make a mistake sa title and sa rest of the article. Just sa 4th and 5th paragraphs where I said STAY HOME hahaha

      Thanks for pointing that out, Loraine =D I edited na the mistakes =D

      Delete

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