Saturday, January 13, 2024

6 Tips for Establishing a Strong Online Presence for Your Next Job

 Whether you’re a fresh graduate from college or a veteran professional, a solid online presence can do wonders for your career. Many professionals have begun to rely on digital interactions to scout for jobs and, on the flip side, many recruiters are also utilizing the web and social media to get to know viable candidates. In a survey by The Manifest, 98 percent of businesses surveyed admitted to using search engines and social media platforms to perform a background check on job applicants to their companies.

If you haven’t already established a noteworthy online presence for yourself, now’s the best time to work on it. Way before you get interviewed, you’ll want to communicate to the professional world that you are a tech-savvy individual who isn’t afraid to showcase their potential and who cares about the impression they’ll make on their prospective employer.

To that end, here are some tips for establishing your online presence and attracting the attention of headhunters and recruiters for Davao jobs or jobs based in other major cities in the Philippines:

1. Assess your current online presence.

Back then, it may have seemed embarrassing to “Google yourself” and to see what kind of footprint you may have already left on the web. But times have changed, and if you want to guarantee a good impression for those who’ll be looking up your credentials or professional history online, you should already expect to take this necessary step.

Be ready to conduct a thorough audit of your existing online profiles, including those on LinkedIn, Facebook, Instagram, Twitter, or even your personal blogs. The idea is to look for inconsistencies, outdated information, or any content that might not align with your desired professional image. This is the first step you should take towards building a more polished and authentic online persona—one that will be instrumental in your pursuit of a successful career.

As you assess your current online footprint, ask yourself the following questions:
  • Does your online presence accurately reflect your skills, experiences, and aspirations?
  • Are there any areas that need improvement or updating?
  • Are there any beliefs or aspects of your personality that you’ve outgrown and that might get in the way of your job-hunting prospects?
  • What kind of information about yourself should you leave public, and what kind of information is best made private?
Taking the time to answer these questions will guide your efforts in refining your online image.

2. Consider creating a personal website.

While this does not apply to every job and industry, having a personal website will often give you an edge over your competition. In the survey mentioned above, 80 percent of employers said that a personal website is important when it comes to evaluating candidates for a particular position. As such, you should consider creating one to showcase your past work experience and to declare your skills and interests in particular fields, for example, web design.

For content writers, photographers, and designers, in particular, a personal website will be a powerful tool for consolidating one’s portfolio, expertise, and personal brand. Think of your website as a digital business card—a centralized hub where potential employers or clients can freely learn more about you.

If you’re thinking of building one, design the website to reflect your unique style while also keeping it professional, visually appealing, and easy to navigate. Next, include sections highlighting your professional achievements, a portfolio comprising your best work, and a brief bio that encapsulates your philosophy for your career. Ultimately, a well-crafted personal website will enhance your credibility and provide you with a sufficient platform to express your individuality and professionalism.

I have a website just for my work! I should update it. See why in #4!

3. Level up your LinkedIn profile.

In the past decade, LinkedIn has emerged as the go-to platform for professional networking. There are currently 67 million companies listed on the platform, and more than 1 billion members seeking to make professional connections. For these reasons, any professional based in the Philippines should optimize their LinkedIn profile so that it can ably support their online presence.

Is your LinkedIn profile as good as it can be? You can level it up, starting with a professional photo—one that exudes confidence and approachability. Next, craft a compelling headline for your profile that succinctly captures your expertise and aspirations.

Take the time to fill in each section of your profile, as recruiters and headhunters would love to learn more about what makes you a good candidate for a certain position. Leave enough detail about your work experiences, and emphasize the accomplishments and skills you’ve attained.

I have a day job (the one that matters to companies) but I decided to keep "author" as my real work.

4. Update your online information.

Keeping your online information up-to-date is a perpetual task that will directly influence your professional image. Outdated information can create a negative impression on potential employers or collaborators. In that vein, you should regularly revisit your online profiles to ensure that they accurately reflect your current skills, experiences, and achievements.

Consider setting a schedule for updates, either on a monthly or quarterly basis. It depends on your preference or availability. You could also make changes to your profiles as you hit significant career milestones, such as closing an important deal, getting promoted, or being assigned important projects.

As you grow professionally, your online presence should evolve with you. Treat your digital properties as dynamic representations of your career journey, always staying true to the growth you continue to achieve.

5. Optimize the online content you put out there.

Content optimization is not just for companies looking to boost their presence on search engines. You can use a similar strategy to enhance your individual online presence and build an audience for yourself even before you secure your next career opportunity. For instance, you can share your expertise for a particular field or niche online through various channels, like blogs, videos, and social media posts. Create content for a community that also involves fellow moms, artists, aspiring entrepreneurs, yuppies, and the like.

After creating and posting content, optimize it further by incorporating relevant keywords, using engaging accompanying visuals, and maintaining a consistent posting schedule. The goal is to position yourself as an authority in your field or someone worth listening to. This will make your online presence a valuable resource for anyone seeking insights into your expertise and what you stand for—including the people who could be considering you for a job.

6. Separate your private and professional social media.

While your personal social media can offer a glimpse into your personality, it's essential to draw a clear line between your private and professional online presence. As soon as you can, adjust your privacy settings on your personal accounts and curate visible content to maintain the most professional image.

Potential employers often scrutinize social media profiles, so you’ll want to do your best to present a polished and focused online persona. According to a survey by CareerBuilder, 70 percent of employers check the social media profiles of potential candidates, and 54 percent of companies have taken candidates out of the running based on their social media content.

If you haven’t done so already, it’s a smart idea to create separate accounts for your professional networking and personal interactions. This way, you can freely express your personality on your personal channels while keeping your professional profiles tailored to industry expectations.

I've changed my Instagram from mom lifestyle to a writer/editor/reader theme.

A strong online presence is a necessity, especially now that companies are looking for candidates who know their way around new technologies and who are well-versed in “netiquette.” Use your online presence to show potential employers that you understand the roles they need you to play—and that, by way of your credentials and personal comportment, you are an exceptional candidate for the position they have open.

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