Sunday, October 06, 2013

Blogging with a renewed purpose

I don't know if you noticed but I renamed Fashion Friday to Topaz Fashion. This resulted from blogging coach Martine de Luna's advice on how to create a brand. Using the same word across all sections of the blog reinforces my brand. So I have Topaz Horizon (the main blog), Topaz Mommy (the parenting and kids blog), Topaz Fashion (style and shopping section), Topaz Beauty (yep, I also renamed Beauty Buzz), and I'm in the middle of tagging all my cooking posts Topaz Recipes!

Martine, are you proud of me?

Martine is a coach for women bloggers and creative business entrepreneurs. I really admire how she's created a service for the burgeoning online market—blogs, shopping sites, websites. She's an inspiration to me and a lot of other moms for creating a purposeful life that balances home, family and work in a beautiful way. I know people think I'm so cool for living my life the way I want it (and I think that's waaaaay cool, too!) but I also realize that I've just been winging it this year. Mostly because this year's been an exploratory year—will I earn money as a WAHM, will I go back to corporate, will I like being home-based, can I give up my heels and live a life in flats haha? Really scattered!

I've been chatting on and off with Martine the past few months and finally I said it's time to talk. We met a few weeks ago and we talked about my blogs and what projects I can pursue that can jump off from the blogs. You know, businesses, books, workshops! Real money.

Martine is very specific. She asked me about my purpose for blogging, my plans, my hopes and wishes, my lifestyle. Yes, these are all part of the consultation! It's quite unnerving because it's so probing haha but I understand its purpose. Martine believes that everything we do should support each other. For example, my career and my blog should not conflict with my family. In my prayer group Power of a Praying Wife, we call that a life of integrity. Everything is unified, consistent, at one. What is the point of a successful career if it means forsaking your family? What is the point of devoting yourself to your family if it means giving up your life's work?

Many people just go through life taking on whatever comes their way. Ok, I'll marry you because I'm already 30. Ok, I'll have kids because that's what's expected of me. Ok, I'll take that job because my parents need money. Ok, I'll blog because everyone's doing it. Ok, I'll have designer coffee every day because my co-workers have it every morning. And then we all wonder why we're unhappy and our life is meaningless and have no direction.

Do everything with a purpose. From the biggies like marriage and children to the smallies like shoes and what you wear. Yes, shoes. In my case, what is the point of amazing high heels when I'll be running after little boys all day? Of course I could hire a nanny and let her do the running so I can be fashionably fabulous. Nothing wrong with that. What matters is knowing what really matters to me (my family) and arranging my life so that everything falls under it—from my work, social life, down to my fashion choices!

So back to my consultation with Martine.

She asked me really detailed questions which made me stop and think on what blogging means to me. I'll break it down for you.

PURPOSE
I love blogging because it's my venue to express myself with honesty. I have always believed in a life of honesty. One of my favorite verses from the Bible is Luke 8:17 "For there is nothing hidden that will not be disclosed, and nothing concealed that will not be known or brought out into the open."

Believe me, I have no secrets. I do know secrets that my family would hate to be known. I don't mind revealing them but my mother asked me to never blog about our secrets so I won't. Other than that, I love that my blog allows me to be who I am.

The problem is now that my blogs are bigger, I find that I have to be more discreet. I can't just post thoughts that may hurt people. I can't even just post names and photos of my friends and family because some of them want to remain private. I can't also post things that my advertisers may not approve! What a pickle I find myself in!

But being reminded of my purpose—to express myself with honesty—guides me in writing this blog. I don't need to write or post about other people; I can just find topics that are relevant to me and my experience. I don't need to say yes to every brand that wants to work with my blogs; I just need to focus on the brands that make me happy. I don't need to be too open or talk about everything under the sun; I can just pick issues that matter to me and yet are respectful to other people.

PLANS
Martine pointed out that I have a loyal following that will support my projects should I choose to launch them. She gave examples of women who launched empires from their kitchen—books, workshops, magazines, product lines, seminars! That's something she believes I could also do since I have you guys! I love you, dearest readers! Oh my goodness, I can't thank you enough for reading my blogs every day, for supporting me and encouraging me, for sharing your thoughts and your life with me, for just being there! Thank you so much!

Anyway, Martine did make me rekindle dreams that I had about this blog. Remember when I sold leather satchels? Maybe I can do that again and sell other things, too. Brand collaborations, like what Gwyneth Paltrow does on her lifestyle website goop, are very attractive to me. I'm also thinking of making mini magazines that you can download as an app. Topaz Mommy, Topaz Recipes, Topaz Style & Beauty, Topaz Home. How crazy is that?! I'm also already writing a book! Well, I've written down the outline so it's really just a crazy plan, but who knows? Maybe I'll actually write that book and publish it and hopefully get you to buy it!

But the important thing right now for me is my family. My consultations with Martine reinforced that. As I was answering her questions, I just realized that I may have many dreams but right now I'd prefer to put them in the back burner so I can focus on my little kids, Vito and Iñigo. They grow up so quickly! I realized that a successful career in my previous life has allowed me the luxury of slowing down. Oh, every day I'm thankful for my life, for these days of lazing about in bed with my husband and our sons, that I can get to choose projects, that I can just blog. Life of luxury, I tell you. Not a lot of money but there's a lot of life!

So that's what I plan to do this year and next year: blog. Grow the blogs, be more purposeful in my writing, get to know my readers more, build my reputation as a credible and honest blogger. Maybe these steps will help me in the next stage—empire building!—or maybe the next stage is more babies and just settling down to be a simple housewife. Who knows? Whatever it may be, I welcome it!

To consult with Martine, check out her website: martinedeluna.com. You can also follow her blog, Dainty Mom

UPDATE 12/17/2014: Martine has Make It Blissful now!

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Tuesday, October 01, 2013

I'm on Instagram. Plus, thoughts on social media madness

Follow me! I'm @francesasales.


I only joined last week. Why so late in the game? Well, to be very honest, I didn't want to. I already have enough social media to drive me crazy. Facebook alone already eats up so much of my time! But I finally created an Instagram account because blog partners wanted it. It's part of the campaign package that they want. So there.

I promise to make it fun for you! Well, I'll try. For starters, you'll see more of my kids. We may have thousands of photos and a few videos of the cutie patooties but I am so lazy to resize their photos for the blogs. But on Instagram's instant camera, that's the easiest thing to do!

Second, I'm going to just have fun with this Instagram thingie by just posting things I love. I won't spam you with boring, mundane things. Although I did join this Instagram challenge by Fat Mum Slim, where you post a photo a day. I think it will be fun (although part of me thinks it's a chore but I'll do it anyway so that I won't forget I have Instagram now), and I'm already thinking of doing something similar for Topaz Mommy. Like, a photo a day but everything must be mommy-related!

Third, you can finally get an instant peek at my blogger's life a.k.a. the freebies I get on an almost daily business. Like I said, blog partners want me to feature their products. I think they give me gifts not because they like me haha but because they want me to promote them. I'm happy to do that. I give the stuff away anyway on my blogs or Facebook page (and that's why you should like my Facebook page!).
Give me more likes!

You know, all this "follow me!", "like me!" can not be healthy. It's like we're all trying hard to impress people. "Pleeeeeeeease like me! Do you like my new dress? Do you like my trip to so-and-so? Do you envy my fabulous life?" It's like every day is performance level day. Well, I guess that's good because we're forced to really live life. But at the same time, there's this unending competition that is so exhausting.

On my part, I just really like to share stories. I'm so open that way. At the same time, if you don't like my stories then I have no problem with you moving along. I don't enslave myself to the desire to please. I don't expect people to like my face, my career, my marriage, my clothes, my food. Basta I'll share. Walang basagan ng trip. I will admit, however, that if I post photos of my kids and konti lang likes, I get hurt haha. I feel like, "Come on! They're sooooo adorable!" Then I boink myself on the head and remind myself a lot of people don't like kids. It's not about me or my kids. It's about them not liking kids. Period.

But a lot of us do get affected. We take it personally. "Does no one like me?" We can't base our self-esteem on what other people think or don't think, like or don't like. We are not here to entertain (unless you're an entertainer haha). We are here to learn and love and live and laugh and serve and work with purpose. I think that's the best thing about social media. We use it to reconnect with long lost friends and family, to share love and laughter over distance, to spread information, to help a cause, to promote our passion and career. Social media is a wonderful tool. Just remember it's just a tool; it isn't you!


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Friday, September 27, 2013

Topaz Fashion: Shoe shopping!

For this week's edition of Topaz Fashion*, I'll be showing you our new shoes! Yes, we had gift certificates that were expiring so off my little family went for some shoe shopping.

First off, do you know Dune London is finally here??? I got to interview the CEO, Mohammed Yacoobali, for my Manila Bulletin column. I was sooo excited when he described Dune's shoes and bags as "affordable luxury."

It's true. I had a hard time picking the shoes I wanted because everything was classic, well made, elegant and comfortable. The shoes are made of the finest materials. They are so soft and wonderful on my feet. They feel so cushy, they smell so fabulous, the craftsmanship is incredible. So luxurious and yet so affordable! Prices start at P1,250 but most of the shoes are at the P2,500-P3,950 range.

While I kept trying on the gorgeous heels, I had to accept that heels no longer fit my lifestyle as a work-at-home mom. So these lovely leather loafers are what I finally got. They are the bomb! I want to get all the colors now!
Sleek, classic, and ultra comfortable!
Gotta love that ribbon detail!
I also noticed this under the lid:
How cool is that? No more of those anti-humidity packets that little kiddies can accidentally eat! Speaking of little kiddies...
On our way to prayer meeting at our neighbor's so nakapambahay ako and no makeup!

I also got these studded jelly sandals from Dune. I was hesitant to get them actually because I used to have jelly sandals. They were yucky. First, the plastic rubbing against your feet can be painful. And diba malibag? Gross!
Wore these when I had my salon day at the new Louis Phillip Kee Premier Salon at Legaspi St., Makati.
But these Dune jellies are sooo cool! They feel soft! They are so comfy! And your feet stay clean! And they don't look like cheap jelly sandals, too. I wore them once and I am now in love.

After Dune, we went to Converse to get new kicks for Vito.
Iñigo waking up from his nap!
Vito never likes shopping but he did love his new shoes!
This is Iñigo at dinner. Not happy anymore haha

Chucks are classic. Everyone should have a pair. We started our boys young, too! Vito now has three Chucks! He loves them!

Lastly, these lovely flats from Charles & Keith. I love pleats. I love pleated anything. So when I saw these nude flats, I had to have them. Bonus points for the mesh material!
I'm thinking of getting the blue pair, too! This also comes in heels, by the way.

Oh, I love my new flat shoes! Thanks so much for my GCs, PR friends!

Next Friday, I'll talk about new clothes and online shopping. Happy weekend!


P.S. Vince has new shoes, too! But his weren't because of a GC. He wishes haha. Running shoes are so expensive! Anyway, these are his new Asics GEL-Kayano 19 in awesome red and lime!

Haha, believe you me, Vince almost didn't get this because of the colors. He was saying at the store, "Why do running shoes come in such horrible colors?" But he got them anyway for the performance and he's currently breaking them in. After running for fitness for two straight years, my husband is running his first marathon next weekend! I'm so excited for him!

*I renamed Fashion Friday to Topaz Fashion. Will tell you why in another blog post!

Wednesday, September 25, 2013

Breaking bad

I'm eagerly anticipating and simultaneously dreading the final episode of Breaking Bad next week.


I've also been thinking about what makes good people go bad. Or if we're really all evil anyway and it is when we choose moral choices that we are truly exercising free will. Philosophers and theologians since time immemorial have all been arguing about human nature, free will, and good and evil. I like best what Kant says about free will—that we are only really free when we choose to do good. That makes the most sense to me. Human nature is inherently evil so when evil things happen, we shouldn't be surprised. People think that free will is the power to choose between good and evil, but I think free will is the power to rise above our evil nature and do good. There's a difference. The former says we have a choice between two states, the latter says we already are actually in one state (evil) but that we strive to get out of it (be good).

That philosophy also makes the most sense to me as a Christian. In Romans 3:23, it says, "For all have sinned and come short of the glory of God." In Romans 3:10, it says, "There is none righteous, not even one." Basically, we are all doomed to sin from the moment we are born. That's why I don't understand parents who are shocked when their toddlers lie. "Who taught you that?!" Little kids don't need to be taught to do wrong. It is in our nature to be evil. So when we choose to do good, when we choose God, when we give our lives to the Lordship of Jesus, then we are saved from ourselves and become truly free!


But in Breaking Bad, it's about we're all good, safe, normal, middle-class people. And the question is how do good people become bad?

In Walter White's case, it was when he, a high school teacher, was diagnosed with lung cancer and he needed to make money for his treatment and to provide for his family. I confess: I thought there was nothing wrong with that. He's dying! His wife is pregnant! His son is disabled! He's just going to make crystal meth, y'all! It's not like he was going to steal, rape and kill. Right? Right? There's my evil nature for ya.

Of course, evil begets evil. Walt gets deeper and deeper into the drug business. Hordes of people die in his wake. And yet we still root for him because he insists that he's doing all of this for family.

It's all about family, every man in Breaking Bad says. When Walt falters in the meth business because his wife left him, Gus Fring says it is a man's job to provide for his family even if his family hates him for his job. The show is steeped in devotion to family—Tuco takes care of his wheelchair-bound, bell-ringing Uncle Hector, Todd respects his Uncle Jack, Walt begs for his brother-in-law Hank's life. As long as you're doing it for the greater good (your family!), then evil is okay.

Which brings me back to our own country. What about the Napoles family? What started it? I'm sure it started as a little deal. The same way our senators and congressmen maybe just started with a million or so. With us, it could be just bringing home office supplies because our kids need them for a school project, or lying about being stuck in traffic when you actually haven't left the house, or stealing a photo for a contest because you needed the prize money for your family.

When we give in to our human nature, even just a little bit, it's a slippery slope to hell.


Next week's final episode of Breaking Bad, we'll witness the complete hell that Mr. White plunges into. Or maybe his redemption, maybe even salvation. I know Walt needs to pay for his sins, but at the same time, I'm hoping he redeems himself. Because it's never too late to do what is right and be free from evil.

*all images from the Facebook page of Breaking Bad.

Sunday, September 22, 2013

Live again and again and again!

Vince, we must watch this! You know I love anything with Bill Nighy! And this might be a better movie of Rachel McAdams married to a time traveler haha



This made me cry! Traveling back in time always meant correcting my mistakes but this movie is also about reliving and celebrating "my extraordinary, ordinary life."

I'd love to live through—again and again and again!—my first kiss with Vince, our first time to make love, all our first times actually, our crazy dance in the rain, our wedding, when we got pregnant, when I gave birth, the boys' first smiles, whenever they smiled and laughed in their sleep, every time they smiled and laughed when awake, and I guess every day of our kids' life!

My life has become ordinary but it's become more special. Given the chance to live my life all over again, I would. My life is so amazing!