Monday, February 18, 2019

Top 30 mommy bloggers in the Philippines ranked according to Facebook and Instagram followers

As a newly minted PR Manager, I now have to keep an eye on bloggers, vloggers and KOLs (that's key opinion leaders) a.k.a. influencers. I guess a lot of people roll their eyes at the job title "influencer" because that is an invented word as well as an invented career so the world had to invent the term KOL.

Anyway, I wanted to blog about the top mommy bloggers in the Philippines today because...

(a) Marketing and PR people research this topic all the time so I want this post to be on page 1 of Google search hehe. And also to help out my colleagues in the industry. Of course!

(b) I want to tell you, my dear Loyal Readers, that I'm not even on the Top 10 list! What! Please help me out by sharing my blog, FB page and IG with your friends and family!!! Thank you. Love you!

(c) I need to remind myself to prioritize blogging because it is more lucrative than ever and I'm being lazy lazy lazy.

There are hundreds of mom KOLs in the Philippines but most of them are celebrities who charge hundreds of thousands of pesos per mention. Most are only on Instagram, which means they can't explain a brand campaign or do a thorough product or service review. Also, branded posts on IG are not searchable on Google. Many mom KOLs don't have a Facebook page so they can't share a partner brand's FB links and therefore have a harder time making posts go viral. And lastly but most important of all, many mom KOLs don't have blogs!

So for this report, I picked mom bloggers who:
- regularly update their blogs
- have an Instagram account set to public, and
- have Facebook pages for their blogs.

These then make them very attractive to brands. I didn't check site stats because, honestly, some blogs get huge visits because ang galing lang nila mag-SEO pero walang saysay ang blogs nila. Meanwhile, some "small" blogs are very well written and influential. Some of the bloggers here are more known as beauty bloggers (Askmewhats and Misty Mom, for example) or as food/lifestyle bloggers (Frannywanny and Animetric), but as long as they blog about motherhood, they're considered a mom blogger.

Aaaaand now, without further ado, the Top 30 Mommy Bloggers in the Philippines!!! ranks 18.  

For brands, these are the bloggers you want to recruit to share your links and Facebook posts. Facebook is the home for viral content because everything is so easy to share on this platform.

Ranked according to Facebook page followers:

1. Pehpot Pineda of Mommy Pehpot - 154,781
2. Denise Rayala of Royal Domesticity - 126,163
3. Peachy Adarne of Mommy Peach - 19,691
4. Ginger Arboleda of Mommy Ginger - 16,982
5. Louise Fandiño Santos of Mommy Practicality - 14,914
6. Levy Martinez of Mommy Levy - 13,112
7. Michelle Ressa Aventajado of Momma ‘n Manila - 12,852
8. Jackie Go of Go, Jackie Go! - 11,761
9. Rowena Wendy Lei of Animetric's World - 11,661
10. Rochelle Rivera of Rochelle Rivera - 10,508

11. Istin Dizon Paigna of Rants & Raves of a Bum - 9,413
12. Shari Poquiz of The Misty Mom - 7,835
13. Mauie Flores of The 24 Hour Mommy - 7,754
14. Kath Rivera of Dear Kittie Kittie Kath - 7,046
15. Fleur Sombrero of Mommy Fleur - 5,951
16. Shen Cala-or of Shen's Addiction - 5,354
17. Glaiza Tominio of Moomy Musings - 5,340
18. Frances Sales of Topaz Horizon - 5,087
19. Michelle Lim of My Mom-Friday - 4,556
20. Michelle Estranero of RockstarMomma - 4,501

21. Nikki Tiu of Askmewhats - 4,217 
22. Frances Ang of Frannywanny - 3,848
23. Jen Maslang of Shop Girl Jen - 3,935
24. Mamanee San Luis of Mamanee's Nest - 3,651
25. Ava Zabat of Artsy Fartsy Ava - 3,405
26. Nish Dyosa of Dyosa the Momma - 3,007
27. Kimberley Reyes of Mom On Duty - 2,996
28. Richelle Molon of Morena Mom - 2,838
29. Teresa Dumadag of Hands-On Parenting While Earning - 2,400
30. Marie Bulatao of Mommy Unwired - 2,165 ranks at 14.

If you want your products styled, or your services, restaurant or vacation spot presented in a gorgeous format, or if you just want beautiful people to represent your brand, then IG KOLs are the best people to tap. As a bonus, here are the moms who actually have amazing blogs that can support those beautiful photos.

Ranked according to Instagram followers:

1. Shari Poquiz of The Misty Mom - 38.6K
2. Jackie Go of Go, Jackie Go! - 35.9K
3. Peachy Adarne of Mommy Peach - 35.7K
4. Ginger Arboleda of Mommy Ginger - 16.7K
5. Nikki Tiu of Askmewhats - 15.6K
6. Ava Zabat of Artsy Fartsy Ava - 14.1K
7. Pehpot Pineda of Mommy Pehpot - 12.9K
8. Levy Martinez of Mommy Levy - 10.5K
9. Michelle Ressa Aventajado of Momma ‘n Manila - 10.2K
10. Rowena Wendy Lei of Animetric's World - 10.2K

11. Nish Dyosa of Dyosa the Momma - 9.8K
12. Shen Cala-or of Shen's Addiction - 8.9K
13. Rochelle Rivera of Rochelle Rivera - 8K
14. Frances Sales of Topaz Horizon - 7.5K
15. Michelle Estranero of RockstarMomma - 6.9K
16. Kath Rivera of Dear Kittie Kittie Kath - 6.6K
17. Frances Ang of Frannywanny - 6K
18. Fleur Sombrero of Mommy Fleur - 5.9K
19. Michelle Lim of My Mom-Friday - 5.6K
20. Denise Rayala of Royal Domesticity - 4.7K

21. Louise Fandiño Santos of Mommy Practicality - 3.5K
22. Jen Maslang of Shop Girl Jen - 3.4K
23. Richelle Molon of Morena Mom - 2.2K
24. Glaiza Tominio of Moomy Musings - 2K
25. Istin Dizon Paigna of Rants & Raves of a Bum - 1.7K
26. Mamanee San Luis of Mamanee's Nest - 1.7K
27. Marie Bulatao of Mommy Unwired - 1.2K
28. Kimberley Reyes of Mom On Duty - 1K
29. Teresa Dumadag of Hands-On Parenting While Earning - 494
30. Mauie Flores of The 24 Hour Mommy - 474

Instagram is very volatile, though. You lose or gain followers by the dozens in a day! Crazy. I feel like IG fans are fickle and not loyal (for example, I unfollow accounts every day!). Also, if you're the type who posts sexy bikini shots, then your following is a lot of horny males, which is not the target market of mom brands. Plus, KOLs delete sponsored posts all the time especially if the brand art directs the photo (a.k.a. obvious ang product placement). Worst of all, the link is in bio. Who actually goes and taps the link in bio anyway? Even the "swipe up" option, I hardly ever swipe up. In my opinion, Instagram is not really a great place to put your money. But that's me and that's not my money so don't listen to me haha

Anyway, if you know a mommy blogger who needs exposure, kindly tell me about her so I can include her on this list. Remember: She has to regularly update her blog, have an Instagram account set to public, and have a Facebook page for her blog.

By the way, many of you may be wondering why some popular mom bloggers aren't on the list. That's because I checked many mom blogs and some don't do sponsored posts or they have reached mega celebrity status that they are just way too expensive. But if you think they should be on a top mommy bloggers in the Philippines list anyway—regardless whether they accept brand sponsorships or not, or simply because they have a huge following and therefore is a top blogger—tell me and I'll make another list!

As for me, my goal this 2019 is to increase my Facebook followers to 6K and my IG followers to 8K. Very humble goals. I believe in organic growth but I think I've reached critical mass. It's time to advertise. Hopefully, the next time I make a top mommy bloggers in the Philippines list like this, tumaas na po ang ranking ko haha

Help meeeeeee!!! Love you all!


  1. Wow! What a list! Thanks for writing this. It also gave me some ideas about my blog that I have not been taking care of. My goal this 2019 is just to write more and hopefully, earn from it, too. God bless you!

  2. hi, you can add to your list. she has wayyyyy more followers on fb and ig than those on your list. :)

    1. Oh wow, how could I have missed her? Actually, there are a lot of mom bloggers who aren't on lists I found online. Like Sheena, Joy Mendoza, Kaye Figuracion, me! Kaya nga ginawa ko itong list na ito. If you have more suggestions, please add. There are so many mom bloggers that are undiscovered or forgotten (because of IG) but loved, I think. I'll update this over the weekend. Make it a Top 50 haha

    2. Ah, I know na why Sheena doesn't appear on mom blogs directories. She described herself as a travel writer and travel blogger. I checked her blog and she writes about motherhood naman so I'll add her later. Thanks!

  3. Oh wow Frances! Happy to be part of your list. Agree also on no loyalty on IG. I hope you reach your follower goals. As for me, I am happy with my FB page maybe make it 20K would be ok na. IG hopefully 5K . Hirap to grow on IG. Thanks for this post just a few appreciate bloggers these days. Huuugs! ❤❤❤

    1. To be very honest, the more followers I have, the more hate I get also =( That's why I purposefully scaled down starting around 2016. I remember 2013-2015, when my blogs were so popular, I regularly got bashers. Affected talaga ako. Masaya na ako sa konti. But hirap sa brands naman, only numbers impress them, not quality. Oh well. =D

  4. wow! this is a list i should follow and be an inspiration. although I am a regular and been blogging for a long time, I am still needing a lot of audience with my new fb page. I used to have 2k+ followers but then I have to change my fb name so I created a new one. Hope that I can do much better.

    1. Go go go! I truly do believe blogging is making a comeback this year. The time of IG is great, of course, but content will matter again. It's time to blog again!

  5. I'm a mommy blogger too! Hahaha. I blog at ☺️

    1. I'm getting so many submissions of mom blogs. Many, hindi pa popular. But now I'm thinking a directory of quality mom blogs - with or without social media following - is needed. =)

  6. wow �� congrats to all nakka proud pasok po kayo �� Road to 10k tayo Ms Frances ��

    1. Omigosh, Love, yan din sabi ng husband ko. Basta maka-10K ka, sunod-sunod na yan. Help meeeee!

  7. Andaming bloggers na na follow ko din ang pasok ❤️

  8. How about me mommy Frances? He He He :)

  9. I’m a mommy blogger too. ��
    Instagram: @joannenicolereyes

  10. hindi kasama celebrities? i like

    1. Ayoko nga sana isama celebrities kasi meron silang advantage that us ordinary moms don't have. But let me think about it. A mommy blogger directory seems like a good idea to make but I'm daunted by the task!

  11. Thanks for the list. Started reading mommy blogs around 2012, nawalan ng gana for the past few years though your blog(s) and one in your list is still in my quick access. Any mommy vlogger list? And what are your thoughts on them/this medium?

    1. I don't follow vlogs kasi so I don't know any =) It's just a preference. I like reading, not watching =D

      That's a good list to make!

  12. Hi Mommy! Pag sinabing sa Philippines, included din po ba ang mga from outside MM? Thank you po sa reply. :) More power po sa blog nyo. :)

    1. Of course! That's why I'm asking for suggestions so I can add to my list =D Help me please!

    2. Mine mommy! Gawin mo na lang top 50 haha
      Facebook: - 13,600 likers
      IG: - 1460 followers
      Youtube: - 3,500 subs

  13. Here pa Moms.

    Mommy Ruby from Cagayan de Oro City

    Mommy Hannah from Cebu City

  14. Oh my gosh! Kinilig ako at kasali ako sa list mo, Frances!! You're one of the bloggers I look up to, you know!

  15. Been out for a while, but one of the original pinay mommy bloggers here, :) and a long time follower of you too

  16. Hi Frances. I follow you on IG �� Mommy blogger here


    Facebook Page:

  17. wala po c mommy diaries ph dito? 50k plus ang fb po nya at good number din followers nya sa ig

    1. Thanks! Go! Suggest lang kayo. I based my list on the ones I found online sa mga lists also, rechecked their numbers, added bloggers I know na wala rin sa mga lists, etc.

      Just please suggest more kasi gusto ko gumawa ng Top 50. =)

  18. I like this mama i always read her posts about play places she and her son goes, i noticed nga recently she has started to have sponsored brands. Nakakatuwa how she has grown through the years. slowly but surely.
    she is @WanderW0m0m in Instagram and Facebook i think

    wish i could encourage her though to have an own domain na.

  19. This is an interesting list, with a lot of very familiar names.

    I thought that it would be good to learn from all of these mom bloggers, as I've been struggling to regularly blog myself since becoming a mom. I used to maintain a more arts-centric blog, and I updated regularly and frequently.

    I can't keep up now though! And I really don't know how successful mom bloggers do it. I post so sporadically now, even on my Instagram account, that my numbers have suffered. It hasn't been easy mixing both motherhood posts with art-related posts either, and it can seem very disjointed, but I really want to find a way to make these two facets of my life work out on my blogging and social media platforms.

    Thank you for sharing this list!

    1. This would be a really interesting blog to read! An arts-centric mom blog! That's quite unique!

    2. Hi Mommy Frances! I was researching for mom blogs to follow from my own blog when I stumbled on to this list. I think you have a good list! I also agree with you that sometimes, there are blogs that have more advertising than actual content. I wish it would be more balanced. I believe in the idea that someone who's read your blog should be taking away something or learning something after they've have read that post. I don't know - maybe it's just me.

      I'm also attempting to develop my blog on motherhood, family life, parenting and play (topics I am comfortable talking about). It's (a play of words on my name, Sigrid and Nature). I have a big family (i have 8 kids) and I homeschool some of them and I also recently worked full time as a preschool head. So I write about my thoughts and realizations on everything revolving around motherhood and family life. I hope you can also check it out one time.

  20. Grabe such a comprehensive and updated list! I like na this is incorporating the FB page and IG accounts which is what marketing and PR Peeps are looking for. Mommy Vlogger here btw, hope to be included in the list next time, 14k subscribers on YouTube

  21. You've got a handful of influencers in the list with shady followings. Some of them buy followers and engagement. You can use this tool to check I would love to namedrop a few but it would only look like I'm hating on a specific influencer :)


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