TOPAZ HORIZON

I've been blogging for 15 years by May this year. And, boy, have things changed! Before 2010, bloggers just wrote about everything they fancied. That's why bloggers were so trusted. Reviews were always from personal experience and since these were paid for from our own pockets, readers knew we had every right to say whatever we wanted - positive or negative.

Oh, those were the days! Such freedom! I didn't do reviews, though. I couldn't because I was the editor in chief of a magazine. I once wrote a glowing review of Olay on my blog. Pond's, a major advertiser of my magazine, complained. I protested, "My blog is a personal hobby. It has nothing to do with my job!" But my bosses persisted and so I deleted the Olay post and avoided doing reviews thereafter. It's okay. Reviews are an expensive thing to do anyway! (But do it because people Google reviews all the time!)

Around the start of the decade, brands started taking note of the huge following of bloggers and so advertising budgets were shifted from print publications to blogs. But with bloggers now taking payment for featuring a product, a restaurant, a salon, or a hotel, readers began doubting their credibility. I avoided this by choosing to work only with brands I believe in. That meant not raking it in, however. Sometimes, I will admit, I wished I could just say yes to all the offers since who's to know anyway? Well, I would. My family, too. And eventually, my readers would, too. The loss of my integrity is the most costly of all so I can't do it. 

I wanted to be transparent so all my blog posts were marked at the beginning or at the end with a "This blog post is brought to you by [brand]." And they were also tagged as sponsored posts. On Instagram and Facebook, I used the hashtags #THx[Brand] and #thblogsp (Topaz Horizon Blog Sponsored Post) until the platforms added the Paid Partnership feature. 

Now, it's my 15th year in the blogging world, and I know from emails from my Loyal Readers that they don't like blogs and Instagram accounts that are all about products and services because they never can tell if what they're reading is paid for or not. Influencers usually don't like marking posts as sponsored because followers don't trust paid posts. While it would be nice for bloggers to never charge for anything, a blog isn't a cheap hobby. And for influencers with massive followings, it really makes sense to earn from their influence, right? 

I'm not a huge blogger but I've built enough credibility to be considered an influencer (or in agency speak, KOL - key opinion leader). Even though disclosing sponsorships usually means fewer likes and views, I'll still disclose anyway and hope you'll still support me by liking the IG/FB post and reading the blog feature. I'm making it easier for you all to know if what I'm sharing is a sponsored post or a press gift. Here's how to know:

SPONSORED POST

I used to publish press releases on the blog on Press Release Tuesdays. I think that some announcements are interesting for my readers to know and it makes for additional content. But now I'm putting all press releases in my News to Know album. Mostly because news gets old fast and it's easier to post them on Facebook then delete after it's no longer relevant.

Thanks so much!

To greet the new year, I went back to an old look. Short and red! Everyone I know tells me I look much better with long hair. And I agree haha That's why I always cut my hair short once a year then I let it grow, then I cut it again. People may like me with long hair but I think I'm most me with a red bob. My hair grows really fast, about half an inch a month, so it's fun to just cut and cut and cut because it's going to grow out fast anyway.

However, in all of 2020, I wasn't able to go to the salon. In fact, the last time I had my hair cut and colored professionally was mid-2019. I gave myself trims throughout quarantine but I finally chopped it all off, colored it a deep red, and I feel like myself again! This is me from the past two decades!

Hello, 2021! Imma ready for ya!

Except my eyebrows aren't haha. To be honest, I only learned to do my brows when I turned 40 (that's 4 years ago). So if you look at my looks above, some photos have no eyebrows haha

Anyway, I used to bleach my brows to match my red hair but now I just use Maybelline Color Drama Brow Mascara in Brick Brown. It's my secret for a cohesive look without bleach. When I'm dark blonde, I use Yellow Brown. When I'm a brunette, then it's the Deep Brown. 

Again, the shade I use to match my red hair is Brick Brown. It's a nice reddish brown. In fact, I chose my hair color to match the shade of the brow mascara haha

It's super easy to apply, too. Just brush it down and then up then shape. Then let it dry. It keeps my brows' shape all day. It really coats each strand of my brows. And I like that it still looks natural. And that it's waterproof and smudge-proof. I look so pretty!!! Check it out!

Sadly, I couldn't find the Brick Brown shade in the Maybelline official store in Lazada or in BeautyMNL. So I'm kinda in panic mode haha But if you have brown or blonde hair and want to try a brow mascara, try Maybelline Color Drama Brow Mascara!

Happy 2021! First day of the new year. I super love the hope new beginnings bring. So last night, as we were all waiting for midnight to ring in the new year, I went through magazines to make something I've never done before: a vision board.

Many of the powerful and successful women I know say they create a vision board for their life, their business, their family, their year. So it sounds like a great idea to start any project, any aspect of your life, or every year. And yet I've never made one till today. I dunno why. But I do know why I'm making one for the first time now. I never needed it before because I was always fairly successful in most everything I've done. But that's the thing: fairly successful. Not spectacularly successful. Maybe a vision board will help! 

So here's my vision board: