TOPAZ HORIZON

Last week, Vince and I attended the biggest and most fabulous blogging summit in the country—Blogopolis! Presented by Nuffnang, the conference dealt with topics such as how blogging truly is the new media, how to keep coming up with great content, how to turn your blog into a brand, how to engage your audience, how social media helps market your blog, what advertisers look for in blogs and bloggers, how to turn your blog into a real money-making machine, and the trouble with that troublesome Anti-Cybercrime Law. Then there's a party at the end of it. So comprehensive! And all that packed in one day!


I wanted to be there the whole day but I'm a mommy so I can only be a few hours away from home. I figured that the most applicable to me right now is how to attract advertisers, what kinds of services can I offer clients, and how I can turn my blog into a brand. So I just attended the afternoon session.

This dapper guy is Liam Capati. He's the media director of Starcom. That means he gets to say where the ads go. That means we shoulda gone up to him and said hi! See all those logos behind him? I want all those brands on my blogs and Twitter campaigns. Liam, if you're reading this, please make my wish come true! So far, I've worked with Meralco, Sun Cellular, Coca-Cola and McDonald's. That means I'm on their radar!

Actually, I got a big surprise when Liam mentioned that my parenting blog, Topaz Mommy, is a good example of a well written, well done, well branded blog. I knew Topaz Mommy has great writing (of course!) but I didn't know it's already seen as a brand. I must be more aware of what I'm doing!

That's Carlos Palma, executive director of Havas, with Liam. They're talking about numbers. Basically, what they're saying here is your blog doesn't have to be as huge as Yugatech or Chuvaness. Of course, a large readership is great but it's more important for advertisers to be associated with good blogs. So what matters to advertisers?

• The blogger's personality. Is she engaging? Does she make readers feel like they're her friends? Is her personality strong enough that she stands out in a sea of bloggers? 
• The blogger's influence. When she recommends something, do people try it? Are her blog posts shared, her Tweets reTweeted?
• The blogger's authority within her niche blog market. Does she know what she's talking about? Is she an expert in her field?
• The blog's good reputation. Your blog may be popular but if it's too negative or controversial, brands won't want to work with you. 

Now numbers. When is a blog big enough to make advertisers sit up and notice? Well, here's the thing: Because of the long tail statistical distribution, it doesn't really matter. Let's say Brand X has P10 million to spend on a campaign. Media buyers are in charge of distributing this budget over various media. So TV gets a chunk, so does a few print publications, and some big bloggers. Let's say P6M went to that. The rest of the money, which is still a hefty P4M will now go to a group of smaller bloggers and social media influencers.

That's where we come in. The more, the merrier because Brand X wants to be talked about. Sure, the money isn't as big as the one that goes to traditional media but considering that blogging is just a fun hobby for most of us and not a job, any income that comes in is amazing!

Now the good news is with blogging and Facebook, bloggers are getting a bigger and bigger chunk of that pie while traditional media's slice is getting smaller and smaller. So if you're asking me, "Should I blog?", I only have one answer: "Hell, yeah!"

Now, I did say that blogging is usually just a hobby for most bloggers but when your hobby becomes huge and starts taking up most of your time, Abe Olandres, Nuffnang's Country Manager, says it's time to make it a brand and a business.
Abe says there are many ways to make money from your blog. Display ads, sponsored posts, paid links, affiliate sales, co-branding and partnerships. I've done all of the above, except co-branding and affiliate sales. It's good money, y'all. But not enough. That's why I'm focusing on making the blogs bigger next year. It's top priority! I want to earn as much as some of my blogger friends! They earn much higher than I do as a magazine editor!

Besides, people already think of me first as a blogger. Then they remember my day job. It's an afterthought. So I might as well make blogging the day job, right? We'll see if this plan pans out!

Speaking of people thinking of me as a blogger, here are a couple of readers I met at Blogopolis:

Roxi of Mr. Jacob's Mom. She's so sweet! She's like my top blog commenter. I should give her an award!

Chrissy of Changing Nappies in High Heels. I always run into Chrissy everywhere!

Next year, if Nuffnang holds another Blogopolis, I'll stay the whole day. Why? Because we won the grand prize this year—an iPad Mini!!! But since mommy-to-babies duties and my breastfeeding boobs dictate my schedule, we couldn't stay and so we lost the prize! It's okay, it's okay. What I've gained from Nuffnang and Blogopolis is worth much more than an iPad Mini. Chos!

Just because I love the man I'm with. And I'm with him till death do us part.

I met him when I was 22. I'll be 36 in a month. And I love him more now than I did 14 years ago. And I know he loves me even more today than when I was that poor, skinny, flat-chested, insecure, pimply little girl.

Well, maybe because I do look better now! Haha!

Hugs and kisses to you all and may you all find the love of your life! Mwah!

Just one outfit today because, despite my intensely busy and fashionable week, I only remembered to take one outfit shot! Such a shame because I liked all my outfits this week and just forgot to take pictures. Did I mention it was an intensely busy week?

So I'll just show you what I wore to the Esquire Ball.
I'm wearing a column dress by Anja. I bought it from Catalogue 63. It's a beautiful bright turquoise that the camera sadly didn't capture.

I wore purple accessories with it. Yes, I thought purple and turquoise go well together. I had been mulling over the usual turquoise-and-coral combo but, at the last minute, I decided I like purple. I wore my bib necklace of amethyst crystals that I bought from this tiny boutique at Glorietta 5, an amethyst bracelet by Nicole Whisenhunt and my purple satin-and-suede Kenneth Cole peep-toe heels.

I chose a column dress because I had planned on bringing Iñigo with us. And Iñigo is still exclusively breastfed so I needed an easy access dress. As it turned out, the baby happily slept, which allowed his Mama and Papa to steal away for a few hours. Yey! I also wanted a column dress because it's not structured so it should be kind to a body that had just given birth.

These were my inspirations:


Here's Demi Moore in VB's dress, but in royal blue. I like that Victoria's column dress is held up by a corset. So you won't have any problems with your dress slipping down and exposing your boob/armpit fat, like so:
Oh, my man is looking mighty spiffy in his three-piece suit! I am so in love with him!

After a few glasses of wine, a blurry photo with Esquire editor-in-chief Erwin Romulo.

Inspired by Chuvaness's post, I had a photo taken with society photographer Daniel Tan

I thought it was Richard! But I do prefer Raymond. He's the more cultured and sophisticated one!

With accessories designer Happy David, Elle Decoration's Kissa McDermott and Spot.ph's Lou Albano

Anyway, I had wanted to bring the dress to the tailor to have it tweaked a bit. Sew up the sides and the hem so that there's less volume (I kinda look pregnant) and so it won't drag on the floor. But delivery was delayed so I didn't have time to go to the tailor. Still, I love my dress. Everyone loved it, too. So it was a fashion success!

I hope you're having a fashionable Friday!

Since the start of 2012, Vince and I haven't gone on a date. A "just us" date. A romantic date. A date that allows us to flirt, eat food at a leisurely pace. Nope.

Then last week, I remembered I had bought coupons from Deal Grocer, a really good deal for a lovely lunch at Lu (or more popularly called as LuLu) at Rockwell. I had bought it as a surprise gift for Vince, for our 5th wedding anniversary. But when that special day came along (April 18), I was very pregnant and very tired and just couldn't imagine going out. But I'm no longer pregnant! So Vince and I had an impromptu date last week.

Look at how happy we are haha!

We left Vito at home with the yaya. Vito naps around noon so we figured he wouldn't miss us. We literally stole away for lunch! But we brought Inigo along since I'm breastfeeding him. He's 4 weeks old here. Ya, so it still wasn't a "just us" date but since Inigo slept throughout lunch, it was easy to pretend Vince and I were "alone." Haha!

While waiting for our food, we perused the books on the shelves.

We started with pumpkin soup.

This Napoleon salad was a revelation!

We had the basil-strawberry shake. The basil's strong herbal taste was a jolt at first but this quickly became quite refreshing!

This is a goat cheese-and-mushroom open-face sandwich. It's very good but I shouldn't have had it with the salad since they taste almost the same.

Vince had this chorizo pasta dish. It was very tasty!

Oh, this cheesecake is divine. I dunno what that sauce is but it definitely added a sublime freshness to the creamy dessert.

Yum yum yum! I want to go on a date again. Where should we go to next? We haven't been out in such a long while, we really don't know which restaurants are great to visit!

Last week, Vince and I suddenly decided to hie off to Sofitel and escape the terrible heat. We were looking forward to the super sink-in-heaven king bed, the amazing cuisine, and the fantastic pool. The one thing I wasn't looking forward to was the cost (haha). Sofitel's one of the priciest hotels in the city but Vince told me it was his anniversary gift to us so I should stop looking at the cost (which always takes away my enjoyment!) and just scratch the credit card (and whenever my hubby says that, he gets sexier haha!).

We were also anticipating Vito's enjoyment. Last time our son was in the pool was at Shangri-la Mactan (a very hard act to follow) and he seemed to love the pool then so we were hoping for another happy excursion. Well, we were not mistaken! Just lookit that face!

Here's Vito stripped down to his board shorts. He likes trying out his words so here he's saying, "Wa-ker." That's his word for water. He totally loved splashing about the toddler pool. Poor Vince had to stay in the toddler pool, too!

The pool wasn't enough for our Vito. He just had to run around everywhere. He was in full explorer mode. Never mind that the ground was hot--he just sprinted over it even if Vince kept running and I waddled after him, concerned about his baby feet.

Here we are exploring while Vince enjoyed a really cold Pale Pilsen (he does not believe in light beers) by the pool. I'm pointing out the helicopters flying overhead at regular intervals. Can anyone tell me why there are so many helicopters flying by this part of the bay?

I had planned on dipping in the pool myself, but since our decision was so sudden, I didn't have time to buy a maternity swimsuit. I figured my bikinis would do but, oh my, I'm so huge now (I'm 9 months pregnant!) that the cloth triangles just couldn't contain me. I was a wardrobe malfunction waiting to happen! So I hid my blue bikini under my coral dress and just waded. The cool water was awfully tempting, though!

After our afternoon swim, we retired to our cold room (ah, sweet relief!). We ordered room service because we love room service! Oh, and because we had Vito, a.k.a. the Tasmanian devil, around so a peaceful romantic dinner was never going to be possible.

Vince had lamb chops with mashed potatoes, buttered vegetables and an extra side of potato gratin. I had a bowl of Korean something. It was very good. Vito and I shared the bowl and we still weren't able to finish it--that's how large the serving is!

Sofitel also sent us a surprise! Our own anniversary cake! This cake is pure chocolate delight. Vince, Vito and I enjoyed our surprise dessert. Thanks, Sofitel!

Time for bed! Vito stayed up waaaaaay past his bedtime, so excited was he. But soon, finally, he dozed off. Vince and I had been planning to get romantic--well, no more sex this late in the game so just cuddles!--but we were so tired from our swim and Vito-chasing that we just lazed about in bed. Sofitel's beds are soooo comfortable. The best hotel beds ever. Except that since my body is so heavy now, I had little panic attacks--I felt like I was sinking too much!

Another thing that prevented me from sleeping was the event at the tent outside (Sofitel has two huge tents). OMG. For what felt like forever, the performers at said event just blared away singing. The speakers were on full blast so that it felt like the singers were standing on our balcony. With megaphones. But finally, the event finished and Vince and I slipped into blissful sleep.

The next day was buffet breakfast! Too bad the famous Spiral restaurant was closed for a major renovation. It was devastated by Typhoon Pedring late last year, so we all had to line up at Le Bar. The food's still amazing, of course, but Le Bar is like a fourth in size as Spiral so the line was long. And I'm the kind of person who gets pressured by lots of people waiting so I scarfed down my breakfast. It would've been nice to just sit back and savor my coffee.

Anyway, after Vito's morning nap, off to the pool we went again!

Vito's wearing a special diaper meant for swimming. If you want to win one for your kid, click here!

So there! We had a wonderful time. Well, we were beyond exhausted, too. It's hard to have a super active toddler tagging along. I don't even know why Vince and I thought we'd have some time alone to celebrate our fifth anniversary. So it's a good thing we already had some special time on the day itself. But we don't regret anything--Vito may have been the focus of our little getaway that was supposed to be our mini-honeymoon but he was also the big reason why we had so much fun. It's nice to be a family. It really truly is.

I haven't watched Hunger Games yet but it is definitely the movie to watch this weekend. So since I haven't watched it, I'm not doing a movie review. I'll just tell you why Vince thinks there's no contest between Gale and Peeta (guy in black shirt). Yes, my husband read the book!

Seems like everyone's taking sides on which boy Katniss should pick. Vince says Gale never had a chance. And his reason is simple: If the girl you cared for was picked to go to the Hunger Games, you'd volunteer to take her place. That's what Katniss did for her sister. Vince said, "That's what I'd do for you." He added that he'd make sure he'd win, too, so that he can come back to me, with all the lifetime winnings of a champion, and take care of me!

*Insert kilig moment here*

Well, it's always been obvious to me that Peeta wins hands down but my reason is silly. Peeta had me at "She came here with me." There could be no other guy after that! Enjoy your weekend!

Remember when I wrote about this bed?

Since then, Vince and I have been roaming Manila's furniture shops, department stores and bed boutiques looking for the perfect tufted headboard. We've found a few but they never did quite meet our standards. So when Ethan Allen announced that they had a design contest and a tufted headboard was one of the prizes, it was kismet!

Ethan Allen's rules were simple:
1. Choose one piece from their collection and highlight it.
2. Create a concept about how any space--big or small--can be made lovely with the right furniture and accessories.
3. Design an entire room around the chosen piece. I can use other Ethan Allen pieces and my own furniture and accessories.

Of course you all know what that one Ethan Allen piece I chose! I chose the Jensen tufted headboard!

Here's the concept I came up with (special thanks to the advice and active participation of my wonderful husband, the one with the real taste in design—Vince Sales!):

This is the whole setting up at the Pioneer showroom:

My little wall!

These guys are so fast and efficient!

That's Angel of Ethan Allen arranging my sheets and pillows. Yes, those are really mine!

I brought my steamer so I can smooth out the creases.

My pet peeve is wrinkly sheets and pillows!

Last few touches!

And here's the result!

Except for the major pieces and rug, everything in this set-up—from cradle and sheets to flowers and rocking horse—is really my property!

I think I want that tufted armchair and mirrored chest...

These are my design consultants, Sharon and Angel.

Do you like it? There are more photos in The One Ethan Allen Challenge Facebook page. You can also check out the other challengers' rooms. They're also nice!

But there can only be one winner!

Please vote for MY room! Make sure to like my bedroom in the album called OFFICIAL ENTRIES. There you can vote for my room (yes, my room, ha!). So pleeeeeeeease VOTE FOR ME by "liking" my room! Thank you so much!

UPDATE: I won! Hooray!